Strong Relationships Matter To Farmers Union Insurance Agent Kasey Keller

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Strong relationships are at the core of what it means to be a good insurance agent, explains Kasey Keller, the Rapid City Farmers Union Insurance Agent.

 "Ninety percent of being in the insurance business is relationship-based and the other 10 percent is having the guts to ask your friends and family to trust you," explains Keller, who says it's the products that give him the confidence to sell insurance to those he cares about most.

 "I was born and raised in Rapid City. So, many of my customers are family or friends I grew up with. They trust me to provide them with products that will protect them if the worst happens," he says. "The companies we work with are strong and proven."

 Throughout his eight years of selling insurance, Keller has witnessed the products he sells stand up to their promises. "A worst-case scenario, like a house fire, is a tragic event to go through with a client. Regardless of how much money they receive from insurance, there are items like photos that you cannot replace. But, being able to see clients get compensated and be able to rebuild a new home for their family was rewarding. It made me know that I made the right decision."

 Keller became an insurance agent four years after he graduated from South Dakota State University. He spent those four years working in banking, when he realized there were no jobs available where he could put his recreation management degree to work.

 "I wasn't happy in the banking world and decided I wanted to work for myself," he explained. "Our clients know that I take their trust to heart. And, once they do business with me, I am here for the long haul."

 In 2013, following the birth of their son Noah, his wife, Jessi, joined the agency. "We are a team. This is our family business and we are committed to service and working hard for our clients," Keller says.

 Kasey's team is now comprised of he and his wife, who are both agents, Brandon Peterson, a producer who joined them in the winter of 2018 and Kris Bourque, office manager who joined the team in the fall of 2017.

 Kasey was recognized for his service to customers during the 2018 State Farmers Union Convention.

 To contact Kasey Keller, call 605-343-4213 or email

Kasey Keller, Rapid City Farmers Union Insurance Agent, with his wife, Jessi and children, Finley, 3 and Noah, 6.

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